Isla-Rose | Floral Summer Midi Dress
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Loved for the Comfort, kept for the Style
ANNIVERSARY SALE ENDS TODAY!
Selling fast! Only 2 left
ANNIVERSARY SALE EXTRA DISCOUNTS:
Buy 2 : Save 15% | Buy 3 Save 20%
Buy 4 : Save 25% | Buy 5 : Save 30%
ADD TO CART TO SEE IF IT'S STILL AVAILABLE
“I wore it to a garden birthday, sat on the grass for photos, and the fabric never once clung or rode up.”
The Isla-Rose-Rose is the dress our customers buy when they have quietly given up on floral prints that feel stiff, scratchy, or shaped too close to the body.
Cut in a softly flowing silhouette, the Isla-Rose-Rose skims rather than hugs, with a round neckline and gentle gathers that let the print do the talking. It falls to a flattering midi length and looks just as lovely worn loose over sandals as it does tucked at the waist with a woven belt. Layer a light cardi over the shoulders on cooler evenings.
Why women keep coming back for it
- The fabric actually breathes. On a thirty-degree day in the beer garden I stayed cool without that sticky-dress feeling.
- The print sits soft on the eye. The florals read feminine and grown-up, not bright or loud.
- It drapes instead of clinging. I didn't have to keep tugging it back into place at my hips.
- It dresses up without effort. I wore it flat to brunch and added a low heel for an evening out and it worked both times.
Why the price is what it is
A$94.95 for a piece you will actually keep reaching for, when it normally sells for A$174.95, is frankly on the suspicious side. Most of our customers ask. So here is the honest comparison, written on the back of a notepad in our office.
| Eileen Fisher silk floral dress | A$520.00 |
| Boden floral jersey dress | A$189.00 |
| Bruny Boutique Isla-Rose | Floral Summer Midi Dress | A$94.95 |
We have been doing this for 22 years, and this sale is the only time of year we let go of these prices. Once a colour is gone for the season, it is gone until next year.
How it fits
True to size with a relaxed cut through the body. If you sit between sizes or prefer a touch more length, size up rather than down. Available in S, M, L, XL, 2XL, 3XL, 4XL, 5XL.
No questions, 30-day returns
If it does not earn a place in your closet, send it back within 30 days for a full refund. No restocking fee, no questions. We would rather it went to someone who will wear it.
A few of the recent reviews
“I bought it for a summer holiday and wore it almost every day. The fabric never wrinkled even when rolled up in the suitcase.” — Margaret, 62
“The neckline sits just right — not too high, not too low. I felt comfortable bending down to pick up my grandchild.” — Diane, 58
“Lovely and easy to wash. It comes up looking fresh and the colours haven't faded after several wears.” — Patricia, 71
Loved by 817 verified buyers, most of them women aged 50 to 80.
Only during the Anniversary sale: Free Shipping Australia-wide:
Every order ships free across Australia with Australia Post. You will receive your tracking code by email within 1 to 3 business days after your order is placed, so you can follow your parcel every step of the way.
I want you to love this piece. If for any reason it is not right for you, you can return it within 30 days of receipt. Email us at team@bruny-boutique.com and we will take care of everything.
Please let us know why you're returning it and state your order details, this helps us process your request smoothly.
Check our return policy for more details! We're here to help!
Every message to Bruny Boutique is read and answered by me personally. Whether you have a question about sizing, need help choosing a colour or want to check on your order, I am here for you.
Monday to Saturday | 09:00 to 18:00 Australian Eastern Time (AEST)
As seen in:
Born from the warmth of Bruny Island
Some places just stay with you.
For me, it was Bruny Island. The way the morning light hits the water at Adventure Bay, shoes off, salt air, nowhere to be. A place where you remember what really matters.
I started Bruny Boutique because I wanted to bring that feeling home. Pieces that move with you. That feel as good as they look. Chosen with care for women who've earned the right to dress exactly how they please.
No chasing trends. No uncomfortable fits. Just timeless, beautiful clothing that makes you feel like yourself, on your best days.
Here's to dressing for the life you love. 💙
With love, Robyn
Discover NowCUSTOMERS LOVE OUR BOUTIQUE
from 817 customer reviews
Helen Whitford
Praise and thanks
First time shopping with you and I'm over the moon :) The dress is amazing and a beautiful hand written note and, thanks to the sale, a bargain! Thank you for making my day xx
Noeline Barrett
New favourite
I'll be honest, I almost didn't order because I wasn't sure these styles were for women my age. I was so wrong. Everything fits beautifully, the quality is excellent, and I've already had compliments. This is my new favourite boutique
Kerrie Fairbairn
Sceptical at first
Sceptical at first with online purchases. But absolutely stunning dresses and clothes. Not the cheapest but they are worth it.
Bonnie Sheridan
Love, love, love
Love, love, love that vibrant blue! Perfect for a mother-daughter day out in Battery Point. So easy to throw on but you still look totally put together. Highly recommend for any woman looking to add a little colour to her wardrobe!
Denise Thornbury
My go-to boutique
This store has the best dresses, a lovely website, great customer service and payment options and they always have the best prices around. I'm down in Hobart, but I'll order from here over the boutiques close by every time.
Leanne Gallagher
The quality is amazing
The quality is amazing, I get nothing but compliments on the outfits I've bought before. I recently had a question about an order and the customer service team was very helpful. 6/5 stars!
Trudy Macklin
Lovely boutique
What a find! Wonderful team, beautiful products, and such a great local boutique. This is my go-to now. Love everything about it. Thank you!
Faye Middleton
Quality is great!
The quality is great! I ordered a couple of dresses, I love all of them. Customer service is beyond amazing. I will keep buying here 😊.
Jodie Kenward
This is the second time
This is the second time I have ordered from them and I can say the dresses are amazing and the customer service is the best. No chance of being disappointed if you choose the right size. All the best ❤️