Fidelma | Mermaid Hem Maxi Dress
Free Shipping with AusPost
30-Day Money Back Guarantee
Loved for the Comfort, kept for the Style
ANNIVERSARY SALE ENDS TODAY!
Selling fast! Only 2 left
ANNIVERSARY SALE EXTRA DISCOUNTS:
Buy 2 : Save 15% | Buy 3 Save 20%
Buy 4 : Save 25% | Buy 5 : Save 30%
ADD TO CART TO SEE IF IT'S STILL AVAILABLE
— Robyn, Founder of Bruny Boutique
Fidelma | Mermaid Hem Maxi Dress
Drama Without the Fuss
The Fidelma is a flowing maxi dress built around one detail women keep asking us for: sleeves with a little theatre. The long bell cuffs flare out at the wrist and bring movement to every gesture, while the deep V-neckline and high waistline do the quiet work of lengthening the frame. Down below, the mermaid hem skims the hips and opens gently past the knees, so the dress walks with her rather than against her.
Why our customers love Fidelma
✔ Deep V-Neckline: elongates the neck and frames the décolletage without feeling overdone
✔ High Waistline: cinches at the natural waist for a lengthening, curve-defining silhouette
✔ Bell Sleeves: add soft movement through the arms and a romantic, vintage-flavoured finish
✔ Mermaid Hem: skims the hips then flares out, giving every step a gentle sway
✔ Breathable Soft Fabric: holds the drape without clinging, so the line stays clean from lunch to late
🔥 Shop today and save 50% on Fidelma | Mermaid Hem Maxi Dress — while supplies last!
SPECIFICATIONS:
- Neckline: Deep V
- Waistline: High
- Sleeves: Long Flared
- Hem: Mermaid
- Fit: True to size
- Style: Retro Bohemian
- Material: Soft breathable fabric
- Season: Spring/Summer
Slip into the Fidelma whenever the occasion calls for a little quiet drama.
Is the fabric see-through?
No — the soft breathable fabric has enough body to hold the drape and keep the line smooth, even in brighter light.
How does the V-neckline sit?
The V is deep enough to elongate the neck and show a hint of décolletage, without going so low that it needs constant adjusting.
Where do the bell sleeves fall?
They sit long on the arm and flare open around the wrist, so they skim the hands rather than the fingers.
How does the mermaid hem move?
It follows the line of the body through the hips and flares gently below the knee, so the dress sways with each step rather than clinging.
How do I wash it?
Treat it as you would any soft, draped fabric — a cool hand wash and a flat dry will keep the shape and the flare intact.
What sizes and colours are there?
Sizes XS–2XL. Please check the size chart for the best fit.
What if it does not fit?
You have a 30-day money back guarantee. Full refund, no questions asked.
Only during the Anniversary sale: Free Shipping Australia-wide:
Every order ships free across Australia with Australia Post. You will receive your tracking code by email within 1 to 3 business days after your order is placed, so you can follow your parcel every step of the way.
I want you to love this piece. If for any reason it is not right for you, you can return it within 30 days of receipt. Email us at team@bruny-boutique.com and we will take care of everything.
Please let us know why you're returning it and state your order details, this helps us process your request smoothly.
Check our return policy for more details! We're here to help!
Every message to Bruny Boutique is read and answered by me personally. Whether you have a question about sizing, need help choosing a colour or want to check on your order, I am here for you.
Monday to Saturday | 09:00 to 18:00 Australian Eastern Time (AEST)
As seen in:
Born from the warmth of Bruny Island
Some places just stay with you.
For me, it was Bruny Island. The way the morning light hits the water at Adventure Bay, shoes off, salt air, nowhere to be. A place where you remember what really matters.
I started Bruny Boutique because I wanted to bring that feeling home. Pieces that move with you. That feel as good as they look. Chosen with care for women who've earned the right to dress exactly how they please.
No chasing trends. No uncomfortable fits. Just timeless, beautiful clothing that makes you feel like yourself, on your best days.
Here's to dressing for the life you love. 💙
With love, Robyn
Discover NowCUSTOMERS LOVE OUR BOUTIQUE
from 704 customer reviews
Helen Whitford
Praise and thanks
First time shopping with you and I'm over the moon :) The dress is amazing and a beautiful hand written note and, thanks to the sale, a bargain! Thank you for making my day xx
Noeline Barrett
New favourite
I'll be honest, I almost didn't order because I wasn't sure these styles were for women my age. I was so wrong. Everything fits beautifully, the quality is excellent, and I've already had compliments. This is my new favourite boutique
Kerrie Fairbairn
Sceptical at first
Sceptical at first with online purchases. But absolutely stunning dresses and clothes. Not the cheapest but they are worth it.
Bonnie Sheridan
Love, love, love
Love, love, love that vibrant blue! Perfect for a mother-daughter day out in Battery Point. So easy to throw on but you still look totally put together. Highly recommend for any woman looking to add a little colour to her wardrobe!
Denise Thornbury
My go-to boutique
This store has the best dresses, a lovely website, great customer service and payment options and they always have the best prices around. I'm down in Hobart, but I'll order from here over the boutiques close by every time.
Leanne Gallagher
The quality is amazing
The quality is amazing, I get nothing but compliments on the outfits I've bought before. I recently had a question about an order and the customer service team was very helpful. 6/5 stars!
Trudy Macklin
Lovely boutique
What a find! Wonderful team, beautiful products, and such a great local boutique. This is my go-to now. Love everything about it. Thank you!
Faye Middleton
Quality is great!
The quality is great! I ordered a couple of dresses, I love all of them. Customer service is beyond amazing. I will keep buying here 😊.
Jodie Kenward
This is the second time
This is the second time I have ordered from them and I can say the dresses are amazing and the customer service is the best. No chance of being disappointed if you choose the right size. All the best ❤️