Edina | Striped Maxi Dress
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Loved for the Comfort, kept for the Style
ANNIVERSARY SALE ENDS TODAY!
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ANNIVERSARY SALE EXTRA DISCOUNTS:
Buy 2 : Save 15% | Buy 3 Save 20%
Buy 4 : Save 25% | Buy 5 : Save 30%
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“I wore it from a morning market wander into a late lunch and never once thought about the hem catching under my sandals.”
The Edina is the dress our customers buy when they have quietly given up on long dresses that drag, cling or leave them adjusting the neckline all afternoon.
Cut to a flowing floor length in a classic stripe, the Edina skims rather than clings and sits lightly across the shoulders with a relaxed neckline. It falls the way a good maxi should, with movement in the hem rather than weight, and it looks just as right thrown on over a swimsuit as it does with flat sandals and a straw tote for a long lunch.
Why women keep coming back for it
- It moves the way you hoped. The fabric drapes and swings with every step instead of standing stiff, so the whole dress feels alive rather than heavy.
- The stripes do the quiet work. They draw the eye up and down, which reads as lengthening without anything obvious happening at all.
- It travels from morning to evening in one piece. From a coastal breakfast through to dinner under string lights, nothing about the dress needs to change.
- It is genuinely cool to wear. The fabric is light and breathable, so a long hem and full coverage never feel like too much on a warm afternoon.
Why the price is what it is
A$89.95 for a piece you will actually keep reaching for, when it normally sells for A$179.95, is frankly on the suspicious side. Most of our customers ask. So here is the honest comparison, written on the back of a notepad in our office.
| Eileen Fisher striped jersey maxi dress | A$380.00 |
| COS striped long dress | A$245.00 |
| Bruny Boutique Edina | A$89.95 |
We have been doing this for 22 years, and this sale is the only time of year we let go of these prices. Once a colour is gone for the season, it is gone until next year.
How it fits
It runs true to size with a relaxed, flowing cut through the body. If you sit between sizes and prefer more ease, size up — the silhouette is designed to skim rather than hug. Available in XS, S, M, L, XL, 2XL.
No questions, 30-day returns
If it does not earn a place in your closet, send it back within 30 days for a full refund. No restocking fee, no questions. We would rather it went to someone who will wear it.
A few of the recent reviews
“I am fussy about stripes and these are properly placed, not stretched or warped. Wore it to my daughter's birthday lunch and felt completely myself.” — Margaret, 62
“The length is right on me at 168cm and the hem still swings when I walk. I do not have to hold it up getting out of the car.” — Diane, 58
“I packed it for a week in Noosa and wore it four times. It dried quickly after a hand wash in the basin and looked fine for dinner.” — Helen, 65
Loved by 729 verified buyers, most of them women aged 50 to 80.
Only during the Anniversary sale: Free Shipping Australia-wide:
Every order ships free across Australia with Australia Post. You will receive your tracking code by email within 1 to 3 business days after your order is placed, so you can follow your parcel every step of the way.
I want you to love this piece. If for any reason it is not right for you, you can return it within 30 days of receipt. Email us at team@bruny-boutique.com and we will take care of everything.
Please let us know why you're returning it and state your order details, this helps us process your request smoothly.
Check our return policy for more details! We're here to help!
Every message to Bruny Boutique is read and answered by me personally. Whether you have a question about sizing, need help choosing a colour or want to check on your order, I am here for you.
Monday to Saturday | 09:00 to 18:00 Australian Eastern Time (AEST)
As seen in:
Born from the warmth of Bruny Island
Some places just stay with you.
For me, it was Bruny Island. The way the morning light hits the water at Adventure Bay, shoes off, salt air, nowhere to be. A place where you remember what really matters.
I started Bruny Boutique because I wanted to bring that feeling home. Pieces that move with you. That feel as good as they look. Chosen with care for women who've earned the right to dress exactly how they please.
No chasing trends. No uncomfortable fits. Just timeless, beautiful clothing that makes you feel like yourself, on your best days.
Here's to dressing for the life you love. 💙
With love, Robyn
Discover NowCUSTOMERS LOVE OUR BOUTIQUE
from 729 customer reviews
Helen Whitford
Praise and thanks
First time shopping with you and I'm over the moon :) The dress is amazing and a beautiful hand written note and, thanks to the sale, a bargain! Thank you for making my day xx
Noeline Barrett
New favourite
I'll be honest, I almost didn't order because I wasn't sure these styles were for women my age. I was so wrong. Everything fits beautifully, the quality is excellent, and I've already had compliments. This is my new favourite boutique
Kerrie Fairbairn
Sceptical at first
Sceptical at first with online purchases. But absolutely stunning dresses and clothes. Not the cheapest but they are worth it.
Bonnie Sheridan
Love, love, love
Love, love, love that vibrant blue! Perfect for a mother-daughter day out in Battery Point. So easy to throw on but you still look totally put together. Highly recommend for any woman looking to add a little colour to her wardrobe!
Denise Thornbury
My go-to boutique
This store has the best dresses, a lovely website, great customer service and payment options and they always have the best prices around. I'm down in Hobart, but I'll order from here over the boutiques close by every time.
Leanne Gallagher
The quality is amazing
The quality is amazing, I get nothing but compliments on the outfits I've bought before. I recently had a question about an order and the customer service team was very helpful. 6/5 stars!
Trudy Macklin
Lovely boutique
What a find! Wonderful team, beautiful products, and such a great local boutique. This is my go-to now. Love everything about it. Thank you!
Faye Middleton
Quality is great!
The quality is great! I ordered a couple of dresses, I love all of them. Customer service is beyond amazing. I will keep buying here 😊.
Jodie Kenward
This is the second time
This is the second time I have ordered from them and I can say the dresses are amazing and the customer service is the best. No chance of being disappointed if you choose the right size. All the best ❤️