Sephia | Floral Summer Midi Dress
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Loved for the Comfort, kept for the Style
ANNIVERSARY SALE ENDS TODAY!
Selling fast! Only 2 left
ANNIVERSARY SALE EXTRA DISCOUNTS:
Buy 2 : Save 15% | Buy 3 Save 20%
Buy 4 : Save 25% | Buy 5 : Save 30%
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“I wore it for a long lunch that ran into a walk along the water, and I never once thought about the fabric clinging or shifting. It just moved with me.”
The Sephia is the dress our customers buy when they have quietly given up on floral pieces that feel too young, too stiff, or too precious for a real afternoon.
The Sephia is cut in a flowing silhouette that skims rather than clings, with a soft floral print scattered across lightweight cloth. It sits comfortably on its own for warm days, or layered under a light cardigan when the evening turns. The neckline is gentle, the hem falls to a relaxed midi length, and the whole piece asks very little of the woman wearing it.
Why women keep coming back for it
- A print that does not shout. The florals read as soft and grown-up, not costume-y, so it works at a school pick-up as easily as at a Saturday lunch.
- Fabric that breathes properly. Lightweight cloth that lets air through on humid days — no clammy back, no static cling when you peel it off at the end of the afternoon.
- A silhouette that forgives. The relaxed, flowing cut skims the body rather than gripping it, so it flatters without you having to arrange yourself in it.
- Versatility without effort. Throws on with sandals in the morning, a cardigan and a low heel by evening — and travels without creasing into a sad heap in the suitcase.
Why the price is what it is
A$94.95 for a piece you will actually keep reaching for, when it normally sells for A$174.95, is frankly on the suspicious side. Most of our customers ask. So here is the honest comparison, written on the back of a notepad in our office.
| Eileen Fisher silk floral dress | A$420.00 |
| Boden floral midi dress | A$189.00 |
| Bruny Boutique Sephia | A$94.95 |
We have been doing this for 22 years, and this sale is the only time of year we let go of these prices. Once a colour is gone for the season, it is gone until next year.
How it fits
True to size with a relaxed, flowing cut through the body. If you sit between sizes or prefer a little more shape through the waist, size down; if you want it to drift away from the body, stay with your usual size. Available in S, M, L, XL, 2XL, 3XL, 4XL, 5XL.
No questions, 30-day returns
If it does not earn a place in your closet, send it back within 30 days for a full refund. No restocking fee, no questions. We would rather it went to someone who will wear it.
A few of the recent reviews
“I bought it for a christening and ended up wearing it the next weekend to the markets with flat sandals. The fabric is the first thing my friend commented on — she said it felt like a much more expensive dress.” — Margaret, 62
“I am not a floral person at all, but this one is quiet enough that I feel like myself in it. The hem sits just below my knee which is exactly where I like a dress to finish.” — Judith, 58
“It washed beautifully and I have worn it three times in two weeks. The neckline is modest enough for me and the print hides every little spill — important at my age.” — Helen, 71
Loved by 824 verified buyers, most of them women aged 50 to 80.
Only during the Anniversary sale: Free Shipping Australia-wide:
Every order ships free across Australia with Australia Post. You will receive your tracking code by email within 1 to 3 business days after your order is placed, so you can follow your parcel every step of the way.
I want you to love this piece. If for any reason it is not right for you, you can return it within 30 days of receipt. Email us at team@bruny-boutique.com and we will take care of everything.
Please let us know why you're returning it and state your order details, this helps us process your request smoothly.
Check our return policy for more details! We're here to help!
Every message to Bruny Boutique is read and answered by me personally. Whether you have a question about sizing, need help choosing a colour or want to check on your order, I am here for you.
Monday to Saturday | 09:00 to 18:00 Australian Eastern Time (AEST)
As seen in:
Born from the warmth of Bruny Island
Some places just stay with you.
For me, it was Bruny Island. The way the morning light hits the water at Adventure Bay, shoes off, salt air, nowhere to be. A place where you remember what really matters.
I started Bruny Boutique because I wanted to bring that feeling home. Pieces that move with you. That feel as good as they look. Chosen with care for women who've earned the right to dress exactly how they please.
No chasing trends. No uncomfortable fits. Just timeless, beautiful clothing that makes you feel like yourself, on your best days.
Here's to dressing for the life you love. 💙
With love, Robyn
Discover NowCUSTOMERS LOVE OUR BOUTIQUE
from 824 customer reviews
Helen Whitford
Praise and thanks
First time shopping with you and I'm over the moon :) The dress is amazing and a beautiful hand written note and, thanks to the sale, a bargain! Thank you for making my day xx
Noeline Barrett
New favourite
I'll be honest, I almost didn't order because I wasn't sure these styles were for women my age. I was so wrong. Everything fits beautifully, the quality is excellent, and I've already had compliments. This is my new favourite boutique
Kerrie Fairbairn
Sceptical at first
Sceptical at first with online purchases. But absolutely stunning dresses and clothes. Not the cheapest but they are worth it.
Bonnie Sheridan
Love, love, love
Love, love, love that vibrant blue! Perfect for a mother-daughter day out in Battery Point. So easy to throw on but you still look totally put together. Highly recommend for any woman looking to add a little colour to her wardrobe!
Denise Thornbury
My go-to boutique
This store has the best dresses, a lovely website, great customer service and payment options and they always have the best prices around. I'm down in Hobart, but I'll order from here over the boutiques close by every time.
Leanne Gallagher
The quality is amazing
The quality is amazing, I get nothing but compliments on the outfits I've bought before. I recently had a question about an order and the customer service team was very helpful. 6/5 stars!
Trudy Macklin
Lovely boutique
What a find! Wonderful team, beautiful products, and such a great local boutique. This is my go-to now. Love everything about it. Thank you!
Faye Middleton
Quality is great!
The quality is great! I ordered a couple of dresses, I love all of them. Customer service is beyond amazing. I will keep buying here 😊.
Jodie Kenward
This is the second time
This is the second time I have ordered from them and I can say the dresses are amazing and the customer service is the best. No chance of being disappointed if you choose the right size. All the best ❤️