{"product_id":"sephia","title":"Sephia | Floral Summer Midi Dress","description":"\u003cdiv class=\"fa-desc-letter\" style=\"font-family: Georgia, 'Times New Roman', serif; color: #2c2a26; line-height: 1.7; font-size: 17px; max-width: 720px; text-align: left;\"\u003e\n\u003cp style=\"font-size: 19px; font-style: italic; color: #5a544c; border-left: 3px solid #2c5447; padding: 6px 0 6px 18px; margin: 4px 0 22px;\"\u003e“I wore it for a long lunch that ran into a walk along the water, and I never once thought about the fabric clinging or shifting. It just moved with me.”\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 16px;\"\u003eThe Sephia is the dress our customers buy when they have quietly given up on floral pieces that feel too young, too stiff, or too precious for a real afternoon.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 22px;\"\u003eThe Sephia is cut in a flowing silhouette that skims rather than clings, with a soft floral print scattered across lightweight cloth. It sits comfortably on its own for warm days, or layered under a light cardigan when the evening turns. The neckline is gentle, the hem falls to a relaxed midi length, and the whole piece asks very little of the woman wearing it.\u003c\/p\u003e\n\u003ch3 style=\"font-family: Georgia, serif; font-size: 20px; margin: 28px 0 12px; color: #2c2a26;\"\u003eWhy women keep coming back for it\u003c\/h3\u003e\n\u003cul class=\"fa-desc-benefits\" style=\"padding-left: 20px; margin: 0 0 22px;\"\u003e\n\u003cli style=\"margin-bottom: 10px;\"\u003e\n\u003cstrong\u003eA print that does not shout.\u003c\/strong\u003e The florals read as soft and grown-up, not costume-y, so it works at a school pick-up as easily as at a Saturday lunch.\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 10px;\"\u003e\n\u003cstrong\u003eFabric that breathes properly.\u003c\/strong\u003e Lightweight cloth that lets air through on humid days — no clammy back, no static cling when you peel it off at the end of the afternoon.\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 10px;\"\u003e\n\u003cstrong\u003eA silhouette that forgives.\u003c\/strong\u003e The relaxed, flowing cut skims the body rather than gripping it, so it flatters without you having to arrange yourself in it.\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 10px;\"\u003e\n\u003cstrong\u003eVersatility without effort.\u003c\/strong\u003e Throws on with sandals in the morning, a cardigan and a low heel by evening — and travels without creasing into a sad heap in the suitcase.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"font-family: Georgia, serif; font-size: 20px; margin: 28px 0 12px; color: #2c2a26;\"\u003eWhy the price is what it is\u003c\/h3\u003e\n\u003cp style=\"margin: 0 0 14px;\"\u003eA$94.95 for a piece you will actually keep reaching for, when it normally sells for A$174.95, is frankly on the suspicious side. Most of our customers ask. So here is the honest comparison, written on the back of a notepad in our office.\u003c\/p\u003e\n\u003cdiv class=\"table-wrapper\"\u003e\u003ctable style=\"width: 100%; max-width: 460px; margin: 14px 0 22px; border-collapse: collapse; font-family: Georgia, serif; font-size: 16px;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px 0; border-bottom: 1px solid #ebe5dc;\"\u003eEileen Fisher silk floral dress\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 0; border-bottom: 1px solid #ebe5dc; text-align: right; color: #807a72;\"\u003eA$420.00\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px 0; border-bottom: 1px solid #ebe5dc;\"\u003eBoden floral midi dress\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 0; border-bottom: 1px solid #ebe5dc; text-align: right; color: #807a72;\"\u003eA$189.00\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px 0;\"\u003e\u003cstrong\u003eBruny Boutique Sephia\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 8px 0; text-align: right;\"\u003e\u003cstrong style=\"color: #2c5447;\"\u003eA$94.95\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/div\u003e\n\u003cp style=\"margin: 0 0 22px;\"\u003eWe have been doing this for 22 years, and this sale is the only time of year we let go of these prices. Once a colour is gone for the season, it is gone until next year.\u003c\/p\u003e\n\u003ch3 style=\"font-family: Georgia, serif; font-size: 20px; margin: 28px 0 12px; color: #2c2a26;\"\u003eHow it fits\u003c\/h3\u003e\n\u003cp style=\"margin: 0 0 16px;\"\u003eTrue to size with a relaxed, flowing cut through the body. If you sit between sizes or prefer a little more shape through the waist, size down; if you want it to drift away from the body, stay with your usual size. Available in S, M, L, XL, 2XL, 3XL, 4XL, 5XL.\u003c\/p\u003e\n\u003ch3 style=\"font-family: Georgia, serif; font-size: 20px; margin: 28px 0 12px; color: #2c2a26;\"\u003eNo questions, 30-day returns\u003c\/h3\u003e\n\u003cp style=\"margin: 0 0 16px;\"\u003eIf it does not earn a place in your closet, send it back within 30 days for a full refund. No restocking fee, no questions. We would rather it went to someone who will wear it.\u003c\/p\u003e\n\u003ch3 style=\"font-family: Georgia, serif; font-size: 20px; margin: 28px 0 12px; color: #2c2a26;\"\u003eA few of the recent reviews\u003c\/h3\u003e\n\u003cp style=\"margin: 0 0 14px; padding: 12px 0 12px 18px; border-left: 2px solid #ebe5dc; font-style: italic; color: #4a4640;\"\u003e“I bought it for a christening and ended up wearing it the next weekend to the markets with flat sandals. The fabric is the first thing my friend commented on — she said it felt like a much more expensive dress.” — Margaret, 62\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 14px; padding: 12px 0 12px 18px; border-left: 2px solid #ebe5dc; font-style: italic; color: #4a4640;\"\u003e“I am not a floral person at all, but this one is quiet enough that I feel like myself in it. The hem sits just below my knee which is exactly where I like a dress to finish.” — Judith, 58\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 14px; padding: 12px 0 12px 18px; border-left: 2px solid #ebe5dc; font-style: italic; color: #4a4640;\"\u003e“It washed beautifully and I have worn it three times in two weeks. The neckline is modest enough for me and the print hides every little spill — important at my age.” — Helen, 71\u003c\/p\u003e\n\u003cp class=\"fa-desc-loved\" style=\"margin: 22px 0 0; font-size: 15px; color: #807a72;\"\u003eLoved by 824 verified buyers, most of them women aged 50 to 80.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Bruny Boutique","offers":[{"title":"Pink \/ S","offer_id":43938337751103,"sku":null,"price":94.95,"currency_code":"AUD","in_stock":true},{"title":"Pink \/ M","offer_id":43938337783871,"sku":null,"price":94.95,"currency_code":"AUD","in_stock":true},{"title":"Pink \/ L","offer_id":43938337816639,"sku":null,"price":94.95,"currency_code":"AUD","in_stock":true},{"title":"Pink \/ XL","offer_id":43938337849407,"sku":null,"price":94.95,"currency_code":"AUD","in_stock":true},{"title":"Pink \/ 2XL","offer_id":43938337882175,"sku":null,"price":94.95,"currency_code":"AUD","in_stock":true},{"title":"Pink \/ 3XL","offer_id":43938337914943,"sku":null,"price":94.95,"currency_code":"AUD","in_stock":true},{"title":"Pink \/ 4XL","offer_id":43938337947711,"sku":null,"price":94.95,"currency_code":"AUD","in_stock":true},{"title":"Pink \/ 5XL","offer_id":43938337980479,"sku":null,"price":94.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0682\/3297\/0303\/files\/output_987e87a7-010d-4e2d-98ad-d88a2ad59ee0.png?v=1790191800","url":"https:\/\/bruny-boutique.com\/products\/sephia","provider":"Bruny Boutique","version":"1.0","type":"link"}